I didn’t start in copywriting.

I started in anthropology, studying how humans (and non-human primates) think, communicate, and connect. That path took me deep into the Honduran rainforest, researching spider monkeys, and eventually to the helm of a global scientific expedition company for nearly two decades.

In the process, I learned how to listen. To observe. To translate complex ideas into stories people care about.

Now, through Barefoot Media, I bring that same clarity and curiosity to the world of digital marketing. I help Ecommerce and info product brands craft messaging that walks the same path as their audience: grounded, intentional, and built to move people.

Because great copy isn’t loud.

It’s clear.

It meets your reader where they are, and guides them somewhere better.

So if you're after high-converting copy that feels human, you're in the right place.