Copy that Connects. Strategy that Sells.

Structure. Story. Sales.

A quick look at how I help brands connect, convert, and grow.

Website & Funnel Copy 

Copy That Converts on Contact

Your site has one job: make the right people stick around and take action. I help brands say what matters, where it matters, with strategic copy that’s clear, confident, and conversion-driven.

Whether you need a full website, a landing page, or a sales funnel from top to bottom, we’ll build messaging that pulls its weight—and fits your goals.

Common deliverables include things like: Homepages, About pages, Services pages, Sales pages, Landing pages, Funnels, and anything else your site needs to make the right first impression.

Email Strategy & Sequences

Sequences That Do the Talking

Good emails do more than land in inboxes, they build trust, nurture leads, and make offers feel like opportunities. I write email sequences that sound human, sell naturally, and keep your list warm between launches.

Whether you're a DTC brand building loyalty or an info product creator launching something new, we’ll make your emails work smarter.

Common deliverables include things like:
Welcome sequences, promo campaigns, launch emails, nurture flows, and other automated touchpoints that keep your brand top-of-mind.

Brand Messaging

The Words Behind the Brand

Before you can scale what you’re building, you need to say what you do: clearly, consistently, and in your own voice. I help brands develop the kind of language that makes decisions easier, copy sharper, and teams more aligned.

From taglines to tone guides, we’ll shape a message that earns trust, and sticks.

Common deliverables include things like:
Voice-of-customer research, brand voice guides, positioning statements, messaging frameworks, taglines, and mission/vision copy

Schedule a Strategy Session

Whether you're launching something new, refining your brand voice, or figuring out how to turn browsers into buyers I’d love to hear what you’re building.

This session is a chance to talk through your goals, ask the right questions, and see how messaging, strategy, and structure can work harder for your business.

I’ll share a few insights, outline what working together might look like, and help you take the next step with clarity.

Barefoot, by Design

Great copy doesn’t happen by accident.
It’s built—intentionally, strategically, and with a deep understanding of what makes people connect.

At Barefoot Media, that’s the foundation.

A background in anthropology.

A lifetime spent moving between cultures, industries, and audiences.

A proven ability to bring clarity to complex ideas.

I don’t just write what sounds good—I help you say what matters.

With precision. With purpose.

Get the Full Story

Trusted by Founders, Creators & Brands Building What Matters

  • "Justin brought clarity to our message—and personality to every line. It finally feels like us."

  • "The strategy was spot on. We saw our engagement rise within days of launch."

  • "What stood out wasn’t just the writing—it was the thinking behind it."

  • "Justin helped us simplify the complex—without losing nuance."

  • "There’s a sharp attention to detail here - and it shows in the final product."

  • "Every line had a purpose. Nothing felt off-brand or overdone."

  • "Working with Justin gave us structure—and lifted our voice in the process."

  • "It’s rare to find someone who nails tone, message, and flow in one go."